So you have yourself a Facebook page and are able to get Facebook Impressions. So what actually are these and what exactly do they mean? Well here is a short Q & A to explain it all.
Q: Is the impression count the number of users or people who have seen the post?
A: The simple answer is No, the number of impressions measures the number of times the post has been rendered on user’s browsers. These impressions can come from a user’s news feed, live feed, directly from the Page, or through a Fan Box widget.
Q: What does the % of feedback measure?
A: This measures the number of comments and likes. No other actions (such as video plays, link clicks, etc) are part of the feedback percentage. The formula used for computing this percentage is (Comments+Likes)/Impressions
Q: How come the impression count higher than the number of Fans the Page has?
A: Good question! This is because many users refresh their homepage, and visit their homepage multiple times during a session, and each time the post is rendered, it counts as an impression.